The Serge d'Estel brand was created in 1986 by its founder of the same name, a hairdressing professional who had long worked in salons. He later met Grégory, who became his partner in 2000. All the brand's products are made in Paris, so that manufacturing and production are controlled locally. The pride of the brand is to have succeeded in creating innovative products that respect both hair and the planet, thanks to natural formulations. The two partners guarantee the careful selection of raw materials and the excellence of the cosmetics laboratories supplying the best active ingredients, plant oils and essential oils.