Smoon was born in 2019 out of a furious desire to bring a technical answer to women when they need it most. The idea of creating an innovative lingerie brand came to Mathilde, the founder, at the time of her daughter's birth. Milk loss and leakage are not easy moments in a woman's life. She had a realization: we already have all the clothes we need in our closets to cope with different sporting or climatic situations. On the other hand, in moments of life such as menstruation or pregnancy, we hadn't yet been helped by technology. After a year's work with a textile engineer, the seamless microfiber panty was born. A high-performance, comfortable technical undergarment that respects the planet and our health. Since then, the range has grown steadily to support all women, whatever their age, flow, tastes and habits.